About Mall Guide Signs

Major Shopping Area Guide Signs (MSAGS) are designed to provide information to motorists about major retail areas. The signs are blue with white lettering, like the LOGOS and TODS.


It's simple: travelers and potential customers will follow the widely recognized MSAGS to your business. Our eye-catching blue signs let any traveler know that your location is safe, clean, and in good standing. Not only that, but the brand exposure gained with outdoor advertising is one of the least-expensive and most cost-effective ways to leverage your brand. MSAGS allow you to maximize your advertising budget, giving you the lowest CPM (Cost Per Thousand Motorists) and the highest return on your investment. Whereas billboards are off the highway and vary in location, MSAGS are official TxDOT signs located on the highway at the exit where the shopping mall is located.


Plus, we take care of everything from artwork design and production to installation and removal, all included in your rental fee.Did we mention Texas is the only state with an MSAGS program? With our 97% renewal rate, we're pretty sure Texas businesses like what we can do for them. 

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General Requirements

Both enclosed shopping malls and outdoor, partially enclosed shopping areas that may include separate buildings of similar theme are eligible to participate in the MSAGS program

A minimum of 650,000 square feet in area

A minimum of two anchor businesses, with a combined gross building area of no less than 150,000 square feet

Be planned, developed, owned and managed as a single property

A location no farther than three miles from an interchange with an eligible urban highway

Be located with driveway access to the eligible urban highway access road (frontage road), ramp, intersecting crossroad or city street

Q & A

Q. How much does an MSAGS cost?

MSAGS cost between $2,750 and $6,950 per year. This cost is determined by the daily traffic count in your area. In addition to the annual fee, there is a startup fee for installation.

Q. Can I place multiple tenants on an MSAGS?

No, the program allows for signage to promote the shopping area, not specific tenants. In certain circumstances, tenants may qualify for the LOGOS program.

Q. What is the new-build process?

To keep you informed of the progress of the installation of your signage, the following guide provides general information about this process:
o Step 1 — Once your application is received and complete, the process begins.
o Step 2 — We verify the eligibility of the intersection and the business.
o Step 3 — We evaluate for new-sign feasibility and measure for sign placement.
o Step 4 — If feasible, we submit a proposal to TxDOT.
o Step 5 — TxDOT evaluates proposal for new signage.
o Step 6 — New sign is built.
o Step 7 — Your mall name is positioned on the sign as soon as 60 days from receipt of your completed application. At times, there may be variances to this process.

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